His most recent album, “Las Que No Iban A Salir” debuted #1 on Billboard’s “Top Latin Albums,” dethroning himself over his previous albums, with “YHLQMDLG'at#2 and “X 100PRE'at#3. His leadership within the Reggaeton and Trap genres has led him to dominate large stages during prominent music festivals and international concert tours. He is also the second male personality to appear alone on the cover of Playboy magazine, after its founder, Hugh Hefner. Following the huge impact he has had on mass audiences, Bad Bunny became the first Latin Reggaeton artist in history to appear on the cover of Rolling Stone magazine. The multi-platinum artist, winner of the Latin GRAMMY and nominated for the GRAMMY, constantly manages to break language and stereotype barriers around the globe, becoming an international culture and entertainment icon. The refreshing flavor and carefree attitude of Corona Extra have been helping Americans find their beach since 1981.īad Bunny is proclaimed as one of the most popular artists in the world. Corona Extra, the flagship brand of the Corona brand family, is a pilsner-style lager with a golden hue that was first brewed in Mexico in 1925. The Corona brand is the #1 most loved beer brand and has been the #1 imported brand family of beer in the U.S. The entire Corona portfolio is brewed in Mexico by Constellation Brands and imported and marketed exclusively to the U.S. The Corona brand family is home to Corona Extra, Corona Light, Corona Familiar, Corona Premier, Corona Refresca and in 2020, the national launch of Corona Hard Seltzer. “I love that the campaign stays true to Corona’s Hispanic roots and embraces the unapologetic way I live my life,” Bad Bunny said. Bad Bunny’s career has been characterized not only by his creativity and the quality of his art, but also by his ability to crossover into the mainstream and constantly break international barriers, leaving his indelible mark on music and culture. This collaboration with Bad Bunny represents the continuation of a relationship that first began in 2019, when Corona Estéreo Beach served as the presenting sponsor of the second leg of the artist’s X100PRE tour, which presented 20 sold-out concerts in major cities across the U.S.

The campaign tagline is intentionally in Spanish, symbolizing a heightened recognition of Corona’s heritage and the growing Hispanic population in the United States. 30, 2020 /PRNewswire/ - The Corona family of brands has teamed up with Puerto Rican reggaeton sensation and crossover artist Bad Bunny to diversify the perspective reflected in its new campaign, “La Vida Más Fina.” With his ability to overcome barriers and transcend stereotypes, Bad Bunny brings an authentic voice and allows the nearly 100-year-old brand to stay true to its Hispanic roots.

La vida mas fina corona